While search engine optimization (SEO) for real estate might be challenging, it can be a powerful resource for growing your website's traffic and brand recognition if you apply the right strategies. Here are ten beginner's tips for real estate SEO that will help you get started:


Keyword research

One of the most important steps in real estate SEO is identifying the keywords that potential clients are searching for. Use tools like Google Keyword Planner to research the most popular keywords in your area and include them in your website's content and meta tags.

Optimize your website

Make sure your website is optimized for both search engines and users. Optimizing your website means using clean, valid code and a responsive design that…

50 Views, 0 Comments

There’s no doubt that video is a powerful way to promote real estate. It helps buyers get an up-close and personal look at a home and allows agents to showcase their properties in ways that still photos can’t. But coming up with the right ideas for real estate videos can be challenging. Here are some creative ideas that can help you make your listings stand out from the crowd.

Virtual Tours 

A virtual tour is one of the most effective ways to showcase a property in a video format. Virtual tours provide buyers with an immersive experience, allowing them to get a feel for the layout of the property as well as any features it may have. For best results, use multiple cameras throughout the tour to capture different angles and perspectives. You should…

40 Views, 0 Comments

When it comes time to sign a commercial property lease, there are plenty of questions you should be asking before you commit. A tour of the property is one of the best ways to get your questions answered and ensure that it will meet all your needs. Here's what you need to know about commercial property tours and some key questions to ask when you're on tour.


What To Expect On A Commercial Property Tour

When touring a commercial space, building owners will typically show off all areas of the actual building—from common areas like hallways and lobbies to individual units. They'll also likely discuss tenant improvement allowances included in the rent and other amenities that come with renting their space. Building owners should also answer any…

56 Views, 0 Comments


PreReal™, Prendamano Real Estate Nixon Team, Tom Perretta, spoke with Jessica Jones-Gorman from the Staten Island Advance to share some words about how proud they are to have helped Crumbl find such a great spot for their first store on Staten Island.


Dessert lovers on Staten Island, get ready to indulge in some delicious, ooey-gooey cookies! Crumbl, the viral cookie-maker known for its classic chocolate chip variety and rotating weekly menu, is opening up its first store on Staten Island.

The company, co-founded by cousins Jason McGowan and Sawyer Hemsley in Utah in 2017, quickly became a social media sensation with more than 5 million followers on TikTok alone. Since then, Crumbl has expanded to over 600+ bakeries…

183 Views, 0 Comments

If you're a home seller or real estate agent, chances are you've heard the term "SEO," but do you know what it means and how it can help your listings get seen? SEO stands for Search Engine Optimization, and it is one of the most important tools in any marketer's arsenal when it comes to getting your product or service out there. In this blog post, we'll look at why real estate SEO is so important and the key strategies that you need to implement to take advantage of its benefits.

Choosing the Right Keywords

When it comes to real estate SEO, keywords are king. Knowing the right words to use in your website copy and marketing campaigns will help search engines like Google recognize your content as relevant and rank it higher in organic search…

46 Views, 0 Comments

Nothing is quite like walking through a property and experiencing it firsthand. However, technology has allowed us to take this one step further by providing virtual reality tours of properties as well. VR tours offer a unique experience that cannot be replicated through traditional methods, making them invaluable for both home buyers and sellers alike. Let’s explore how VR tours are revolutionizing the real estate industry and why video marketing is essential to real estate today.


Adoption of Virtual Tours

VR tours are becoming increasingly popular amongst the home buying public. According to an Inman report, “83% of buyers are more likely to buy a home after watching branded videos online” and “81% of buyers say that watching a branded…

64 Views, 0 Comments

Founded in memory of Carl V. Bini, a beloved Staten Island firefighter who lost his life on September 11th, 2001, the Carl V. Bini Memorial Foundation is a non-profit organization dedicated to serving the community and making a positive impact in the lives of those around them.

The foundation is committed to making a positive impact in the lives of those in need and has been working tirelessly to achieve its mission. One of its main areas of focus is supporting the families of fallen heroes. This is done by providing financial assistance, counseling services, and other forms of support to those who have lost a loved one in the line of duty.

James Prendamano, and Celia Iervasi of PreReal™, Prendamano Real Estate, have been deeply involved with…

61 Views, 0 Comments

As a real estate professional, you know that open houses are a great way to generate leads. But is winter actually one of the best times to host an open house? By following these eight tips, you can make sure your winter open house is a success.

1. Get The Word Out Early

Start promoting your open house at least two weeks in advance. This will give people time to clear their schedules and make arrangements to attend. You can promote your open house on your website, social media, and email marketing. You can also put up flyers in local businesses and distribute them in the neighborhood where the property is located.

2. Make A Good First Impression

First impressions are everything, so make sure the outside of the property is…

45 Views, 0 Comments

When you're selling your home, one of the most important things you can do is create an effective advertisement. Your goal is to reach as many potential buyers as possible and generate interest in your property. But did you know that there are specific requirements for what information must be included in a real estate listing? Keep reading to learn more. 

When you're ready to list your home for sale, there are a few key pieces of information that you'll need to include in your advertising. By law, real estate listings must consist of certain disclosures and disclaimers in order to be considered legal. This blog post will give you a rundown of what information needs to be included in your real estate listing.

1. The Property's Legal…

44 Views, 0 Comments

So, you're in the market for a new home. PreReal, Prendamano Real Estate, with its experienced team members, can help. Buying a home is a huge milestone. But it's also a big decision and one that shouldn't be taken lightly. There are a lot of factors to consider when you're looking for a new place to call home. To help you out, we've compiled a list of the ten most important things to look for when you're buying a new home. 

1. Location:

The location of your new home is important for a number of reasons. Consider things like the commute to work, the number of schools in the area, and whether or not there are things like parks or restaurants nearby that you enjoy. 

For example, if you have a job requiring a long commute, you'll want to…

40 Views, 0 Comments