As a real estate professional, you know that open houses are a great way to generate leads. But is winter actually one of the best times to host an open house? By following these eight tips, you can make sure your winter open house is a success.
1. Get The Word Out Early
Start promoting your open house at least two weeks in advance. This will give people time to clear their schedules and make arrangements to attend. You can promote your open house on your website, social media, and email marketing. You can also put up flyers in local businesses and distribute them in the neighborhood where the property is located.
2. Make A Good First Impression
First impressions are everything, so make sure the outside of the property is well-maintained and inviting. This means shoveling snow, salting walkways, and ensuring the landscaping is trimmed and tidy. It would be best if you also considered hanging holiday wreaths or lights to add a festive touch.
3. Keep It Warm
No one wants to attend an open house that’s cold, so make sure the temperature inside the property is comfortable. If possible, turn on all the lights, so the rooms appear bright and cheerful. It would help if you also lighted any fireplaces or turn on space heaters in advance so potential buyers can see how cozy the property can be.
4. Provide Refreshments
Offer visitors something warm to drink as they tour the property. This could be coffee, hot chocolate, or cider. You can also set out some snacks like cookies or fruitcakes. By providing refreshments, you’ll make visitors feel more welcome and comfortable—and they’ll be more likely to linger and ask questions about the property.
5. Create A Cozy Atmosphere
In addition to keeping the property warm, you should also create a cozy atmosphere by playing soft music and lighting candles throughout the home. This will help potential buyers imagine themselves living in the space—and it might just be enough to seal the deal!
6. Highlight The Property’s Best Features
Be sure to point out any special features of the property during the tour. If there’s a stunning view from the living room or a unique feature in the kitchen, make sure visitors don’t miss it! By highlighting the property's best features, you’ll increase its appeal and potentially its value in buyers’ eyes.
7. Dress Appropriately
When you’re hosting an open house in winter, it’s essential to dress appropriately for both comfort and safety reasons. Wear layers so you can easily adjust your temperature as needed—and make sure to wear shoes with good traction in case there’s ice outside! Finally, don’t forget a scarf, hat, and gloves—you never know when a power outage might occur and leave you without heat!
8. Have An Exit Strategy
Have a plan for what you will do if bad weather hits on the day of your open house. If there’s a blizzard forecasted, for example, you might want to reschedule for another day or offer virtual tours instead of in-person tours of the property. By having an exit strategy in place ahead of time, you can avoid any stressful surprises on opening day!
Conclusion:
By following these eight tips, you can ensure that your winter open house is successful despite colder temperatures and shorter days. From promoting your event early to have refreshments available for visitors, these tips will help you make a good impression and generate leads—even during winter!
If you are interested in scheduling a showing for your property, don't hesitate to get in touch with PreReal, Prendamano Real Estate. We would be happy to assist you!
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