I spent a significant bit of time over the holidays looking back. Not so much looking back over the year, but really taking stock of how much things have changed over the last 20 years. From Agriculture to Construction and from Healthcare to Banking, technology has completely transformed all major industries and market segments both domestic and abroad. Old Typewriter and New Macbook Computer

For the most part, we have rolled with the changes and adapted our daily routines to incorporate these technological advances where it was most convenient.

Folks, Real Estate is not only an industry that has also been impacted, it may be one of the market segments that has seen the most dramatic changes. 

I have been around Staten Island Real Estate since I was a toddler. I vividly remember being shuttled around from appointment to appointment with Mom as she struggled to make ends meet as a single mother. Real Estate afforded her the flexibility to earn a living while juggling two young children.

As the years rolled on, slowly the game began to change. Not so long ago, us Real Estate professionals lived and died by “The Book”. Every two weeks the Staten Island Board of Realtors printed actual books – yes, you millennials, books that had every listing available on the Island. We spent hours each time they were released pouring through the current inventories, new listings, etc.

Next, was what we believed was the end all, a nifty little device with what appeared to be two speakers and a Velcro strap. The first dial in modem had arrived! I clearly remember strapping the phone down and eagerly awaiting the dot matrix printer to produce the first ever “Hot Sheets”. It was an exciting time.

A few years later, the beeper was a must, every Real Estate professional that was anybody- had incorporated this into their toolbox. Many a pit stop at pay phone banks over the years...

How about the first cell phones that basically required a wheel barrow to carry around? Then on to the Blackberries as email became the new platform we began to embrace.

While these changes were significant, they slowly hit the market and began to creep into the Real Estate business.

Casandra Properties Mobile Site on iPhone
Today, the technology and amazing advances are rolled out at breakneck speed. We have hired a new Chief Marketing Officer, Peter Gambino, to ensure we not only are able to adapt quickly and be as nimble as possible, but we are starting to actually get ahead of the curve. Long gone are the days of dropping an ad in the local paper and waiting for the phone to ring.

Today we have the capability to get your product; be it a house for sale, or a storefront for lease, an apartment for rent or a 100-million-dollar shopping center for sale, in front of very specific audiences specifically seeking that type of Real Estate. We can deliver cutting edge marketing tools which include Video, Matterport Virtual Tours, Drone Footage, and more to the consumer almost immediately and with precision.
It’s a very exciting time and we at Casandra Properties have fully embraced the future and we are using it to drive top dollar for your property.

The digital age has transformed real estate, and this is no time for nostalgia!

For more info contact me at 718.816.7799 or email James@CasandraProperties.com.  You can hit me up on Twitter, @jamesprendamano or follow me on Instagram j_prendamano. 


Please see the below links on additional articles in reference to digital marketing.



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